Case Studies

Case Study: Children’s Safety Education Foundation

Brief: Maximise opportunities to increase giving, using both on and off line marketing methods for a major national charity.

Method: Develop a new marketing strategy. Prepare and execute on and off line initiatives including a new nationally marketed lottery.

Conclusion: On and off line marketing methods stimulated growth in charitable donations. This will include a new ‘Respect’ campaign featuring England football stars.

Case Study: Global Oil Company

Brief: Define the current positioning of an oil company's brand identities using both qualitative and quantitative research methods.

Method: Data collection through conducting pilot interviews, telephone interviews and a web survey, then offered, market analysis, segmentation analysis and brand identity analysis from results.

Conclusion: Successfully completed the projects' which lead to the client affirming some previously held beliefs, whilst being made aware of data offering potentially new business opportunities.

Case Study: United Nations

Brief: Creation and implementation of a bespoke network security training course for the organisations communications staff in Italy with provision of hands on labs and/or practical testing exercises.

Method: Consulted and advised on what training was required. Developed course and delivered in house specialist training on internet security using a praxis methodology and practical workshops.

Conclusion: Successfully implemented a 5 day course: Information security management systems, Vulnerabilities, Firewalls, Firewalls and intrusion detection systems, secure virtual private networks. On completion of the course candidates were able to secure and protect their IT provision.

Case Study: Bury Football Club

Brief: To develop and execute new marketing initiatives, leading the commercial team, including lottery, off line and online business initiatives.

Method: Interviewed all commercial team members, developed marketing strategy, implemented actions and motivated staff. The team included both on and off line managers.

Conclusion: First quarter results showed an increase in turnover. Internet marketing activity developed with a new database of over 4500 clients.

Case Study: Global Oil Distributor

Brief: To stimulate best sales practice within authorised distributors. To research the perceptions of the company held by their dealers also; to research existing business practice and offer consultancy to increase sales (with particular reference to new IT based solutions).

Method: To visit, in person, a selection of UK based clients. Clients received a one day mini-audit which was followed up by an outline report. Feedback was provided to oil distributor on all client concerns and aspirations.

Conclusion: The oil distributor reported: clients gave positive feedback, welcoming the support. Oil distributor gained further understanding of their client’s business development issues. An increase in sales was noted from most of the clients which took part.

Case Study: The Access Partnership

Brief: To carry out a research project to review the stakeholder’s perceptions, the corporate values and branding of products in order to ascertain the future product requirements and realise the hidden potential of the company.

Method: Through focus groups, hall tests and telephone interviews qualitative and quantifiable data was collected and assessed.

Conclusion: Re-branding initiative including a change to charity status. The incorporation of increased IT and a comprehensive targeted sales and marketing plan was set in place. There was also an initiative focused on developing larger corporate sponsorship accounts.

Case Study: British Marine Federation
	"Through cost effective solutions, Geoffrey Dixon has helped us to fully understand our audience and our exhibitors. The resulting data and valuable information have assisted us in shaping our business and guided us through difficult decisions." James Gower - Director of Marketing